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Galen’s Groundbreaking NIL Partnership with Saucony Wins 2023 Grand Clio

Grand Clio

۽Ƶ has achieved a remarkable milestone in the world of sports advertising and marketing. Its groundbreaking Name Image Likeness (NIL) Student Nurse Initiative, in partnership with running brand Saucony, has been honored with the prestigious Grand Clio at the 2023 Clio Sports Awards. These awards, celebrated since 1959, recognize excellence and innovation in the field of advertising.

The Galen x Saucony NIL Initiative is a trailblazing project. It came to life following the significant 2021 NCAA ruling, which opened opportunities for student-athletes to profit from their Name, Image, and Likeness. This initiative marked a unique collaboration where Saucony and Galen came together to sign four top nursing students from Galen, setting a new standard in the field.

The Grand Clio, awarded for “Best in Show,” represents the highest standard of creative excellence in sports advertising and marketing. This honor reflects the vision and collaborative efforts of Doner, Galen, and Saucony. It also highlights Galen’s commitment to innovative nursing education and solidifies its reputation as a rising brand leader on the national stage.

Moreover, the initiative received additional recognition, reflecting its broad impact and success. The accolades include:

·       Gold in Partnerships & Sponsorships (NIL Category)

·       Gold in Partnerships & Sponsorships (Brand Category)

·       Silver in Innovation (Medium Innovation Category)

This partnership between Galen and Saucony has redefined the concept of an athlete. It pays homage to student nurses, who, much like marathon runners, exhibit immense endurance by covering significant distances in their weekly duties. This initiative not only acknowledges the physical and mental stamina of nurses but also shifts the narrative in the NIL space, offering well-deserved respect and recognition to student nurses for their efforts.

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